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by TV News Desk
Kent Alterman has been promoted to President, Content Development & Original Programming, COMEDY CENTRAL, it was announced by Doug Herzog, President, Viacom Media Networks Entertainment Group and Michele Ganeless, President, COMEDY CENTRAL. Alterman will continue to be based in the brand's offices in Santa Monica, CA and report to Ganeless. He was formerly Head of Original Programming and Production, responsible for the development and day-to-day operations of all original programming on COMEDY CENTRAL's linear channel.
In his new position, Alterman will oversee the development and production of original content across all platforms produced by the #1 brand in comedy. With COMEDY CENTRAL's move to consolidate all content creation under Alterman, regardless of platform, fans will receive more extensions of existing franchises, which will see deeper social and digital integrations, as well as a rededicated push to incubate new voices, concepts and future franchises, all with social strategies integrated into every stage of development (more on these initiatives will be announced shortly).
"Kent's relationships with the creative Community run deep and his track record in working with and developing strong, unique comedic voices is unparalleled in the comedy world," said Herzog.
"In consolidating all content development under Kent's direction, Comedy Central is breaking the wall between linear, digital and social development, with a strategic vision that great content is great content, no matter what platform," said Ganeless.
Said Alterman, "I couldn't be more excited to continue my relationship with COMEDY CENTRAL. I couldn't be less excited either. I really feel I have the perfect level of excitement for this job."