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by TV News Desk
Mike Rosen has been appointed Executive Vice President of Ad Sales & Integrated Marketing, Telemundo Media. Rosen, who joins Telemundo from Starcom MediaVest Group will be based in New York and report to Jacqueline Hernandez, Chief Operating Officer. He will be responsible for leading the network, cable and digital sales teams of Telemundo and mun2 overseeing all ad revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions. Rosen joins on the heels of Telemundo's best Upfront season ever, with nearly 20% growth year-over-year and more than 15 new advertisers added. Telemundo is part of the NBCUniversal portfolio of assets, the largest in the industry.
"Mike's vast breadth of knowledge and experience throughout his award winning 25-year career in the advertising/media agency industry makes him the perfect leader to expand Telemundo's growth and evolution," Hernandez said. "His ability to identify and super-serve the needs of advertisers through creative multi-platform branded media content solutions will keep Telemundo at the forefront of our industry."
While at Starcom, where he was President of Investment and Activation, Rosen led efforts for more than $9 billion in media budgets across category-leading clients such as Kellogg, Mars/Wrigley, Samsung and Bank of America. The transformations he spearheaded led to better alignment with technological advances and rapidly evolving consumer behaviors across languages and devices.
Prior to Starcom, Rosen served as President, Investment at SMG's GM Planworks. He has also held media negotiation positions at IPG's GM Mediaworks and Atwood Richards. Before that, he was founder and Chairman of Baker Hill Media Services, an independent media services agency.
Rosen's work has earned significant recognition. In 2010, he was named to the "Mediaweek 50" and AdweekMedia's annual compilation of "Indispensables." In 2006, he was named TV Week's "Media Buyer of the Year." His leadership for several organizations garnered additional honors, including General Motors' "Supplier of the Year" award in 2010 and 2011 (the only time an advertising/media agency was ever honored by General Motors); Adweek's "Media Plan of the Year" (2011) for Super Bowl "Glee-mercial"; Cannes Media Lions Finalist (Use of Mixed Media) for Cadillac/CBS "The Cadillac of Premieres" promotion (2008) and Adweek's "Agency of the Year" (2006) for GM Planworks.
Earlier in his media career, Rosen served at Time Buying Services, J. Walter Thompson, Campbell-Mithun and NW Ayer. He holds a Juris Doctor from the Fordham University School of Law and a B.S. in Communications from Cornell University. He is a member of the New York State Bar Association.