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by TV News Desk
Comedy Central has created CC Studios, a new, in-house creative initiative that will develop content, concepts and talent for digital platforms, it was announced today by Kent Alterman, President, Content Development & Original Programming, Comedy Central and Erik Flannigan, Executive Vice President, Digital Media, Viacom Entertainment Group. Allison Kingsley has been named Vice President of Digital Development, Comedy Central and will oversee CC Studios and the development of original digital content for the #1 brand in comedy.
CC Studios will serve as a destination where comedy and technology collide across multiple platforms to produce original shareable content for millennials. The goal is to provide a creative playground for the comedy Community where comedians, directors, writers and animators can develop and cultivate their passion projects and further engage their peers and fans. CC Studios will offer a home for established talent, as well as strive to nurture new voices, concepts and future franchises, all with social strategies integrated into every stage of development.
Kingsley and her CC Studios team are additionally responsible for developing and initiating branded entertainment projects in collaboration with COMEDY CENTRAL's integrated marketing and sales teams.
"Allison uses techy words I don't understand, so I know she's the right person for the job," says Alterman. "Plus, as an added bonus, she has a great comedy sensibility."
"Allison not only gets the Comedy Central filter, but she is helping to expand it by developing content beyond video as well," said Flannigan. "CC Studios talent will be playing with everything from animated GIFs to voice mail to comic strips."
"CC Studios is an outlet for veteran and upcoming comedians to develop and incubate their ideas for whichever platform best serves the content," said Kingsley. "We're excited to launch a supportive environment where the talent Community can be inspired by social media and technology to create the work they love."
Projects currently available for viewing and in development include:
"Couched" - Host Ben Hoffman spends a weekend crashing in a house full of college dudes. Ben's mission: get to know the typical Comedy Central fan as he prepares for production of his own show - "The Ben Show" (debuting February 28 on COMEDY CENTRAL).