America CV Network Announces New Hire & Two Promotions
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by TV News Desk
America CV Network is excited to welcome Nelson Montes as their new Senior Director of Promotions and Creative Services. Additionally, America CV Network is proud to announce two major promotions in the sales department. Isidro Gonzalez has been named Local Sales Manager for TEVEO (the network's new television station in South Florida) and Gina Garcia has been named Infomercial Sales Manager.
Gina Garcia, a Peruvian-American and a former account executive with America CV Network has been promoted to Infomercial Sales Manager. Garcia, a graduate of the Marketing and Tourism Administration program of CENFOTUR in Peru, started her career in the promotions department of the commercial division of Faucett Peruvian Airlines. She later became Account Executive and Promotions Director at Radio Aeropuerto 990AM in Miami. She created the Destino Awards, honoring excellence in the tourism industry. She continued at Radio La Poderosa 670am as Director of Sales and Promotions. In 2004, she was hired by America CV Network as Senior Account Executive and Director of Promotional Sales and Events for America TeVe Miami. Last year was a great one for Gina as she was named America TeVe's Account Executive of the Year and one of her successful creatives campaigns for a direct client resulted in an Suncoast Emmy nomination. "Gina is a very industrious and creative person and she is very passionate about her work. Last year, after having experienced a cancellation of an order that was worth millions of dollars, she was able to recoup that same amount by bringing in new business. She was also the creator of our live infomercials and our sales representative of the year," said Herb Espino, Senior Vice President of Sales.
Formerly Promotions Manager with Telemundo Network, Nelson Montes brings 17 years of television experience in production, promotions, public relations, copywriting, on-air planning, live events, mentoring and management. Montes has been recognized with one of the 2003 PROMax Brand Builder Award in recognition of top media professionals in the broadcasting industry and he has led award-winning teams in the United States and Puerto Rico. While at Telemundo Networks, he created effective promotions for programs like: Premios Tu Mundo, Caso Cerrado, Un Nuevo Dia, Premios Billboard and many others. Montes' campaigns have been proven successful at many other stations including Telemundo de Puerto Rico, WAPA TV Canal 4 (Televicentro de Puerto Rico) and Telenet Canal 24. Nelson is a graduate of the Communications program of Middle Tennessee State University and he holds certificates from Notre Dame University and New York University. "It is an honor to become part of the great family of America CV Network. This company has a great presence within the community. It has great growth potential. I look forward to continue the creation of successful promotional campaigns for this company," said Nelson Montes.
Isidro Gonzalez has been re-appointed to lead the new Local Sales Team for America CV Network's new television station "TEVEO". Gonzalez has been a Local Sales Manager for America TeVe Miami since March of 2012. He started his career as a product integration producer for Univision Networks' "Sabado Gigante". After his years at Univision, Mr. Gonzalez went to work for CBS Television in South Florida (WFOR/WBFS) where after a successful track record as local account executive in the general market he was promotedto local sales manager. After an 8 year tenure at CBS, Isidro was recruited by Landmark Communications to form part of the initial launch team for The Weather Channel Latin America. Following a successful launch, Isidro became Director of Ad Sales for Sony Pictures Entertainment Television. Additionally, Mr. Gonzalez co-engineered a reverse merger of a small cap public company, called Connected Media Technologies (OTC) where he remained until 2008 and was then recruited as Director of Interactive Media for Spanish Broadcasting Systems.
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Source: America CV Network