ABC's CELEBRITY WIFE SWAP Delivers Ratings Win for Network
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by TV News Desk
Opening at series highs against CBS' top-rated NCIS, ABC's season premiere of Celebrity Wife Swap led by wide margins in Adults 18-49 over FOX (+60% - Raising Hope/Raising Hope) and NBC (+85% - Off their Rockers/Off their Rockers) during the 8 o'clock hour. The ABC unscripted series won The Hour in Women 18-34, beating runner-up NCIS by 9%. Boosting The Hour week to week in Adults 18-49 (+50%), Celebrity Wife Swap posted ABC's top series number in the time period in more than 1 year - 2/7/12. The show grew from last season's Tuesday premiere by 17% in Total Viewers and by 14% in Adults 18-49 to post its best numbers ever on both counts.