The CW announced the creation of CWD, the CW Digital Studio, an all-new destination for fresh, original content created exclusively for the digital platform. The announcement was made today by Rick Haskins, Executive Vice President of Marketing and Digital Programs.
"CWD provides us with the exciting opportunity to create additional content tailored for digital platforms, while still reflecting The CW brand and reinforcing our connection with our digital audience," said Haskins. "The digital space allows us to explore unique or outrageous concepts and even different formats that wouldn't be right for traditional television, but that are perfect for online. We're so thrilled with our first slate of projects, and we're excited to work with producers and with advertisers to create new content that will be a great extension of their brand and ours."
Launching this fall, CWD will feature original content focusing on four key areas: animation, game shows, comedy and digital personalities. Upcoming projects include:
"Gallery Girl," a digital animated comedy series showcasing a savvy, cool and acerbic gallerina who gleefully takes down the celebrities who are brave enough to enter her SoHo art gallery. Armed with her deep knowledge of art and an equally deep reserve of sarcastic attitude towards her patrons, Gallery Girl is fearless towards whomever enters her wake. Executive produced by Brad Roth and Mark Feldstein of Stun Creative, an LA-based advertising agency/Production Company whose previous digital credits include The Single Life (DBG/Dentyne Ice), Jen & Barb Mom Life (Specific Media), The Writers Room (Crackle/Sony) and Obamourage (Atom).
"Fandemonium," a combination of a traditional game show and a competition show, where The CW's 50 million Facebook fans can compete for the title of The CW's #1 fan, using social media platforms including Pinterest, GetGlue and Klout.
Untitled Justine Ezarik Project, starring YouTube sensation Justine Ezarik ("iJustine"), who dispenses advice on her vlog to her followers that she can't quite seem to get right for herself. Executive Producers are The Tannenbaum Co., Eric Tannenbaum, Kim Tannenbaum, The Collective and Richie Keen.